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Pros and Cons of Virtual Tours

With the internet fast becoming the primary marketing tool of everyone who is marketing real estate we are seeing a lot of new technology geared toward making it more effective. One of these newer tools that we are seeing more and more is the virtual tour. Virtual tours are flash® or java® internet applications that display a panoramic “movie” of several rooms and a front and back yard of a house. The usually cost between $75 and $200 and often include a number of still digital photographs.

Virtual Tours do just exactly what they claim to do: They give a person surfing the internet the feeling of standing in the center of a room and being able to see everything in that room. People who view them can get a feel of the layout of a house. They can see with more detail than a simple digital photo what kind of carpet, paint, fixtures or cabinets a specific house may have. They can see just about all the details of a home, and in this regard they are very useful.

Their downside is ironically the same as their upside. People can see just about all the details of a home. Most people surf the internet not to find a new home but to gather all of the homes for sale into one great big pile and then eliminate them one by one until they are left with just a few, which they will visit and from which they will choose their next home. Virtual Tours may give too many details about a home. They may give too many reasons to eliminate a home from “visit pile”, because the one thing Virtual Tours lack is perspective. You really can never get a good feel for a house until you can see the details in person and in context.

Jake Barlow
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Mapleton Coalition
I just spent a couple of hours reading over court documents posted on the website www.mapletoncoalition.com/ . Let me tell you what I think they say. * The land in question is privately owned * The owners of the land want to develop i....

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Beware! Choose Your Mortgage Officer Carefully.
In recent years we have seen we have seen the number of mortgage officers increase dramatically. There is a lot of money to be made selling mortgages and the laws that regulate who can become a mortgage officer make it very easy to become one. I kn....

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